We like KIND; KIND is about doing the KIND thing.
Their aim is to make the world a little kinder, one snack and act at a time.
KIND is a pioneering brand of better-for-you snack bars, built on fruit, nuts and dark chocolate. their food philosophy has been to only use ingredients you can see & pronounce®

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Started in 2004, by the son of a holocaust survivor, Daniel Lubetzky, who wanted to bring more kindness to the world in the form of a healthy snack. KIND has since had a meteoric rise, with sales close to $120 million in 2012. As this “not-only-for profit” has grown, so has its kindness.

The brand has had an innovative approach to direct sampling, by allowing company employees to distribute #kindawesome cards that are meant to reward random acts of kindness. These cards could be used to redeem KIND snacks along another #kindawesome card to pay the kindness forward to someone else. An effective use of KIND’s  $10 million sampling budget.

This year on the eve of World Kindness Day, KIND scaled up their #kindawesome cards by going digital, and empowering everyone to be able to reward random acts of kindness. KIND is a great example of how mission orientation can help the brand and the business thrive.KIND is a great example of how mission orientation can help the brand and the business thrive.

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*All opinions are independent,KaushaShah has no affiliations or obligations, financial or otherwise with any of the brands mentioned.